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Sony’s Mike Fasulo: Premium CE Focus Spell Gains Ahead

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ExecsSony President & COO Mike Fasulo convened his annual executive roundtable in Manhattan today to communicate his pride in Sony’s professional market turnaround strategy.

Fasulo was bracketed by top managers of Sony’s successful professional video and imaging businesses: Alec Shapiro and Toshi Okuda.

Fasulo rose to President 20 months ago during torturous times for the global consumer electronics pioneer. Now he forecasts double-digit cost savings and predicts a healthy year-end 2015 with sales forecast up 18% over 2014’s success for the US and Canada.

Sony’s winning strategy under Fasulo: produce premium, high-margin products for consumers and professionals alike. “We’re out of CE commodity,” said Fasulo. So consumer TVs and Audio now follow professional video and imaging’s success. “We were the number one selling soundbar last year at over $1,200,” Fasulo boasted. “Globally, we’re number one in headphones.”

Sony’s product command of professional video camcorders and production gear – is premium. Premium positions in imaging and mirrorless. Premium imaging sensor sensitivities, far exceeding the finest sensitivity film emulsions. Driving exceptional cameras which can capture 4K slow-Mo at 4 to 5 times normal frame rates. Sensors whose dynamic range will propel still camera HDR and expanded contrast range HDR at 4K resolutions for professional production and consumer delivery both.

When might HDR screens and much anticipated Blu-ray delivery bow? Fasulo smiles and says “Soon.” Stay tuned for more announcements at CEDIA in Dallas next month.

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